Question

What according to the authority definition by AMA, Marketing is the action, set of ___________ and cycles for making, imparting, conveying and trading contributions that have an incentive for clients, customers, accomplices and society.

a. Improving the quality of life for consumers by selling them products and services
b. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization
c. Marketing is all about Meeting needs profitability
d. Marketing is an organizational function includes the 4Ps

Answer 1

answer: B.

What is the definition of marketing according to AMA?

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.