Question

What, according to you, decides the USP of a product? Does it change over a period of time or remain constant?

Answer 1

USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. It must not change.But according to time demand it must change also

Answer 2

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A unique selling proposition, more commonly referred to as a USP, is the one thing that makesyour business better than the competition. It's aspecific benefit that makes your business stand out when compared to other businesses in yourmarket.