What affects more on marketing negative words or positive words?
Answers
Answered by
0
Explanation:
This research aimed to determine the impact of adverse messages on brand attitude and a series of others consumer reactions. ... They also indicate that identity avoidance is a more relevant electronic word-of-mouth (eWOM) antecedent than negative emotions, strongly and positively influencing brand hate.
Similar questions
Math,
5 months ago
Physics,
5 months ago
Science,
5 months ago
Accountancy,
1 year ago
English,
1 year ago