What approach did you use to solve this problem
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The approach is best described as follows: 1. Frame the problem as a choice: the first step is to accept that the business has to take a choice which has consequences that will determine different outcomes. Once the choice is made, you can then focus on the full range of possibilities.
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Based on the definition of the marketing research problem, an approach to the problem is established and an appropriate research design is developed. The components of the approach may con- sist of an objective/theoretical framework, analytical models, research questions and hypotheses.
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