Question

What are 3 difference between old and new markets

Answer 1

In Old Marketing economic companies organise themselves by way of product units. Does a company main for instance set up a business unit to manage their washing machines, dryers, refrigerators and stoves. through this makes sense, it makes more sense to also add marketing groups that address the needs of different customer groups such as households and building contractors to buy differently. This would mean a switch from begin product - centred to begin customer - segmented.
The old marketing economy also focuses on Profitable transaction father then customer lifetime value. Companies normally focus on individual transactions with the aim of making a profit on each transaction. New economy companies how to focus on estimating individual customer lifetime value and designing their market of offerings and prices to make a profit over the customers. Lifetime new economic companies will sometime under price to gain new customers and we generate pricing and services to existing customers with an eye towards retaining them for the long run. Mention can also be made of the financial scorecard focus of the Old Marketing economy. Most senior managers in the old marketing jobs the company's performance by financial results as as reflected on the profit and loss statement and the balance sheet. Top management in the new economy will however, in addition to the financial scorecard examine the marketing scorecard to interpret what is happening to my life not the sales revenue.