What are advantages and disadvantages of radio 10
Answers
Answer:
Explanation:
Advantages :
Low cost: Radio advertisements are typically cheaper than television ads.
Flexibility: Advertisers can target listeners based on time, geographic location, channel and program.
Vast coverage: Radio programming has millions of listeners nationwide.
Ability to reach low-income audiences: Many populations that may not have access to other mediums usually have radio access
Disadvantages :
Channel changing or fast-forwarding: Listeners may not pay attention to your ad.
Short ad lifespan: Radio ads are typically 15, 30 or 60 seconds long.
Less retention due to multiple ads airing consecutively: Radio ads appear in blocks, which could detract from listener retention.
No visual elements: Relying only on audio content may diminish listener retention and response.