What are advantages of the knowledge of prices of produce in different markets?
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HOME|UNDERSTANDING PRICING OBJECTIVES AND STRATEGIES FOR THE VALUE-ADDED AG PRODUCER
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process.
 ARTICLES

Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process.
It is more than simply calculating your cost of production and tacking on a markup. Another article (see “ What Do I Charge? ”) discussed how to determine product prices. This publication will describe the many pricing objectives that business owners may use. Once a pricing objective has been chosen, a pricing strategy that meets the pricing objective must also be selected. Advantages and disadvantages of the objectives and strategies will also be discussed.
Pricing is one of the major components of your marketing plan, which is a component of a full business plan. Assigning product prices is a strategic activity. The price you assign will impact how consumers view your product and whether they will purchase it. Price also helps differentiate your product from those of your competitors.
Animals and LivestockForage and Food CropsTrees, Lawns, and LandscapingPests and DiseasesForests and WildlifeFood Safety and QualityWaterEnergyBusiness and OperationsCommunity DevelopmentYouth, Family, and HealthBrowse All by Education Format
My CartCheckoutRegisterLog In
LEARN HOW TO STOP THE INVASIVE SPOTTED LANTERNFLY
HOME|UNDERSTANDING PRICING OBJECTIVES AND STRATEGIES FOR THE VALUE-ADDED AG PRODUCER
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process.
 ARTICLES

Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process.
It is more than simply calculating your cost of production and tacking on a markup. Another article (see “ What Do I Charge? ”) discussed how to determine product prices. This publication will describe the many pricing objectives that business owners may use. Once a pricing objective has been chosen, a pricing strategy that meets the pricing objective must also be selected. Advantages and disadvantages of the objectives and strategies will also be discussed.
Pricing is one of the major components of your marketing plan, which is a component of a full business plan. Assigning product prices is a strategic activity. The price you assign will impact how consumers view your product and whether they will purchase it. Price also helps differentiate your product from those of your competitors.
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