What are chocolate competitors unique selling proposition?
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A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. Communicating the USP is a key element of branding. In Reality in Advertising, Reeves laments that the USP is widely misunderstood.
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A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. Communicating the USP is a key element of branding. In Reality in Advertising, Reeves laments that the USP is widely misunderstood.
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