Question

What are cintemporary issues of brand management?

Answer 1

Answer:

BRAND VALUE CREATION IN THE ONLINE CONTEXT The spreading of Internet and social media is a phenomenon having a big impact on the brand management and on all the relational and interactive processes between customers and brand, firm and customers, and firm and brand......................

Answer 2

Contemporary issues in branding. The study of brands examines the nature of value propositions and how they lead to the co-creation of customer experiences and value-in-use. The brand can be viewed as a process as well as an entity. While brands can be an asset, they can also be a liability................