What are ‘convenience goods’ and ‘shopping goods’. Explain giving examples for each type.
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Convenience Goods. The items which are bought frequently, immediately and with minimum shopping efforts are convenience goods. These include candy, ice-cream, cold drinks, cigarettes, magazines, medicines etc. the shops which keep the convenience goods are called convenience stores.
Those products offering some unique selling proposition can develop a more competitive advantage. Some examples of homogeneous shopping products include automobile tires and electric appliances. Electrical appliances like washing machines and refrigerators, ceiling and pedestal fans and microwaves are good examples.
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Explanation:
term 'convenient' means 'involving little trouble or effort'.
- So convenience products refers to those that require little trouble or effort to purchase.
- They are both easy to access and frequently purchased. Such examples include:
- food, drink, laundry detergent, toilet paper, deodorant, and toothpaste.
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