what are disadvantages
between traditional media and new media?
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Answer:
Cons:
- Very busy/cluttered competitive environment [must compete against other ads and the newspaper copy].
- Little control over ad placement.
- Low production quality.
- Hard to target your specific audience.
- Short life span [24 hours].
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Long lead times. Unable to deliver your message immediately.
High CPM for mass audience advertising.
Heavy advertising clutter – often half of a magazine is advertising.
Poor local coverage.
Can't deliver your message with a high frequency.
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