Question

What are disney's key resources leading to competitive advantage?

Answer 1

perfect animation...
epic editing.....
and of course the plot and charachters..

Answer 2

The Walt Disney Company has started its own University that the workforce in the company must attend and graduate before being allowed to work at a Disney Theme Park. As such, it is not surprising that the customer service of Walt Disney is known as being one of the best in the globe, and Disney University emphasizes two key ideas:  “The front line is the bottom line,” and, “its 10 percent product and 90 percent service.” This break down indicates Disney’s commitment to their consumers and their customers’ experiences while embracing the Disney tradition. This applies to other Disney employees worldwide, especially in the hospitality line of the resort world (Bunnell, 2004).