what are economy brands and scale? explain briefly!!
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Answers
Answer:
Economies of scale are cost advantages reaped by companies when production becomes efficient. Companies can achieve economies of scale by increasing production and lowering costs.
Answer:
. This research also considers the influence of brand size. Although a number of studies have examined brand size (market share) and performance outcomes (Ehrenberg et al., 1990;Sharp et al., 2002;Sharp, 2010), their focus has been predominantly on large firms and their correspondingly larger brands (Gabrielli and Balboni, 2010). Little empirical research has incorporated small firms, with generally smaller brands (Low, 2000;Luxton et al., 2002;Fam, 2001). ...
... Nor has there been research focused on what smaller firms, often with correspondingly smaller brands, smaller market shares and smaller brand marketing budgets can do to improve performance through developing and deploying an IMC capability (Berthon et al., 2008). Small brands are likely to have an inherently less stable client base, by virtue of their diminutive nature (Sharp et al., 2002). This "Double Jeopardy" pattern whereby smaller brands not only have fewer customers but also are more likely to lose them (Dawes, 2014;Ehrenberg, 1993) is well established for repeat buying within stable purchase repertoires. ...