What are expansion strategy in marketing strategies?
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The Expansion Strategy is adopted by an organization when it attempts to achieve a high growth as compared to its past achievements. ... The firm can follow either of the five expansion strategies to accomplish its objectives: Expansion through Concentration. Expansionthrough Diversification.
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A market expansion growth strategy, often called market development, entails selling current products in a new market. There several reasons why a company may consider a market expansion strategy. First, the competition may be such that there is no room for growth within the current market.
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