what are factor of store
layout
Answers
Answered by
0
Answer:
Store design factors were classified into functional (store layout, display, comfort, and privacy) and esthetic (architecture, color, material, and style) elements (Marans and Spreckelmeyer, 1982). Using those elements, retailers create a store identity and encourage consumers' shopping activities.
Answered by
4
Answer:
Specifically, with an “emphasis on the customer behavior and the customer experiences the retailer wants to achieve,” according to Lene Granzau Juel-Jacobsen in The International Review of Retail, Distribution and Consumer Research. Factors affecting store layout also include traffic flow and presentation spaces
Similar questions