Question

What are importance or measurement and scaling in marketing research?

Answer 1

Hope this answer help you and also it make me brainlist

Scales are used frequently in marketing research because they help to convert qualitative (thoughts, feelings, opinions) information into quantitative data, numbers that can be statistically analyzed. You create a scale by assigning an object (could be a description) to a number.

Answer 2

Explanation:

Scales are used frequently in marketing

qualitative (thoughts, feelings, opinions) information into quantitative data,

• numbers that can be statistically analyzed. You create a scale by assigning an object (could be a description) to a number.