Question

what are keyword...........​

Answer 1

Keywords are words or phrases that describe content.

• They can be used as metadata to describe images, text

Answer 2

$\huge \cal \color{red}★A᭄ɴsᴡΣʀ࿐$

✢In terms of search engines, a keyword is any search term entered on Google (or another search engine) that has a results page where websites are listed.

✢Keywords are search terms that a website owner or SEO professional will use to optimize a website in the hopes of ranking at the top of Google’s results for specific keywords.

______________________________

☛Why Keywords are Important :

⇛Keywords are important because they can be targeted with marketing.

When your website is listed at the top of the results for a search, that keyword acts as a free source of website traffic for you.

If you have an advertising budget, you can place pay-per-click (PPC) ads on specific keywords. That is how Google Ads operates; advertisers bid for the space at the top of a results page for specific keywords.

Generally speaking, there will be more advertisers focused on a keyword that implies some sort of monetary action that will be worth paying for the price of the ad.

For example, the keyword “loans” has four advertisements at the top of the results, while the example above “what plants grow in the desert” had no ads.

_________❤️__________