Question

What are micro and macro environmental factors in infrastructure industries?

Answer 1

Although there are many external factors, the most important factors are suppliers, customers, marketing intermediaries, public, competitors, social, technological, economical, political, international and natural. Theexternal environment can be divided into two namely, micro environmentand macro environment.

Answer 2

Micro and macro environment factors

The macro-environment refers to all forces that are part of the larger society and affect the micro-environment. ... Factors affecting organization in Macro environment are known as PESTEL, that is: Political, Economical, Social, Technological, Environmental and Legal.