Question

What are natural groups in the context of focus group research?

Answer 1

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The natural groups in the context of focus group research are the groups of participants who already know each other.

Natural groups are the groups that are not supposed to be organised into a focus group. They are naturally present in a society. For example, colleagues, peer group etc.

Answer 2

The natural groups in the context of focus group research are groups of participants who already know each other.

Explanation:

• The focus groups are used for understanding how a group of people share their opinion regarding a certain topic.  

• The people could be unknown to each other and are brought together from a target population for discussing a specific topic.  

• It could be a social group from school, employees from an organization, peer group or more.

• The focus groups also have a moderator who keeps the conversation going on the track.

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