what are negative and positive effects of advertisement eassy
Answers
Explanation:
An Introduction to Advertisement and its Types
Advertising can be defined as the process of effectively notifying the target audience of a business or a company regarding its products and services. According to various experts, there are different key components of advertising.
The Positive Effects of Advertisement
There are many positive effects of advertising both for the company and the consumers. And some of those positive effects are mentioned below.
Social Benefits
There are many social benefits which advertisements can provide. For example, advertisements can highlight various social issues and promote free speech in nations where it might still be suppressed. This is a very important effect of advertisement. It is also important to remember that it is the freedom of speech and advertising-supported content which are the promoters of various social changes.
Economic Benefits
According to research, advertisements can make companies and businesses compete to provide higher quality products and services. This ensures that more high-quality products and services are available in the markets which are able to meet the needs and requirements of all customers. This is a very important positive effect of advertisement.
Free Entertainment
Another important effect of advertisement is that it provides all viewers with a free form of entertainment without getting anything back as a guarantee.
Mass Communication
The most important effect of advertisement is that it has enabled the various forms of mass media to exist in the form which it does today.
These are the biggest positive effects of advertising.
The Negative Effects of Advertisement
In this last section, readers will be able to learn about the negative effects of advertisements. And some of those negative effects of advertisements are mentioned below.
Misrepresentation
All advertisements tend to display the products and services in the best possible light. And many advertisements often tend to cross the line of a little exaggeration to utterly falsely representing the product or the service. There are many government organization which charges hefty fines for misrepresentation.
False Image
Advertisements tend to invade all possible spheres and because of that one can often develop a false image. This false image also often tends to make an individual feel bad about himself or herself. This is also one of the negative effects of advertising to children.
Unrealistic Expectation
This negative effect is common in case products which tend to exaggerate regarding its effectiveness. It sets unrealistic expectations which are hard to meet.
These are the major negative effects of advertising.
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The negative and positive effects of advertisement are as follows:
Negative effect-
- Advertisement has a huge influence on the buying decisions of buyers.
- It is responsible for developing materialistic feelings in people.
- False advertisements set unrealistic expectations in people and it misleads them.
Positive effect-
- Good advertisements help common people to know about social changes.
- It also helps in spreading health and hygiene awareness.
- It provides viewers free entertainment.