what are opportunities that globalization might bring to online retailers in general
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Europe is a popular target market for American retailers given similar cultures in many European markets and similar economic and market opportunities. McDonald's has found it feasible to operate in roughly 100 countries as of 2012, including middle eastern nations like Saudi Arabia, where American sentiment isn't conventionally strong. Rapidly industrializing and highly populated countries like China, India and Brazil have become prime targets as well, as countries look for landing spots in populations with increased money to spend.
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