what are sectional interest group
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The Integer Group is one of the world's largest promotional, retail, and shopper marketing agencies. The Integer Group is a part of the Omnicom Group Inc. and a member of TBWA Worldwide. It provides services in promotional marketing, retail & shopper marketing, account leadership, project management, creative, media, digital, art production services, public relations, and insight & strategy.
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Sectional pressure groups seek to represent the common interests of a particular section of society. As a result, members of sectional pressure groups are directly and personally concerned with the outcome of the campaign fought by the group because they usually stand to gain professionally and/or economically.
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