what are services? Explain distinct characteristics?
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✭✮ӇЄƦЄ ƖƧ ƳƠƲƦ ƛƝƧƜЄƦ✭✮
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Sᴇʀᴠɪᴄᴇ➠ A ꜱᴇʀᴠɪᴄᴇ ɪꜱ ᴀɴ ᴀᴄᴛ ᴏʀ ᴘᴇʀғᴏʀᴍᴀɴᴄᴇ ᴏғғᴇʀᴇᴅ ʙʏ ᴏɴᴇ ᴘᴀʀᴛʏ ᴛᴏ ᴀɴᴏᴛʜᴇʀ.
❖ Cʜᴀʀᴀᴄᴛᴇʀɪꜱᴛɪᴄꜱ ᴏғ Sᴇʀᴠɪᴄᴇ ᴀʀᴇ:-
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[❶]Iɴᴛᴀɴɢɪʙʟᴇꜱ ɴᴀᴛᴜʀᴇ
A ʙᴜꜱɪɴᴇꜱꜱ ᴍᴀʀᴋᴇᴛɪɴɢ ꜱᴇʀᴠɪᴄᴇ ɪꜱ ᴀᴄᴛᴜᴀʟʟʏ ꜱᴇʟʟɪɴɢ ᴀɴ ɪᴅᴇᴀ ᴀɴᴅ ɴᴏᴛ ᴀ ᴘʀᴏᴅᴜᴄᴛ.
❒ Iɴ ᴘʀᴏᴍᴏᴛɪɴɢ ꜱᴀʟᴇꜱ ᴛʜᴇ ʙᴜꜱɪɴᴇꜱꜱ ᴡɪʟʟ ғᴀᴄᴇ ᴛʜᴇ ғᴏʟʟᴏᴡɪɴɢ ᴘʀᴏʙʟᴇᴍꜱ:-
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► Dᴇᴍᴏɴꜱᴛʀᴀᴛɪᴏɴ ᴏʀ ᴅɪꜱᴘʟᴀʏ ᴄᴀɴɴᴏᴛ ʙᴇ ᴅᴏɴᴇ.
► Nᴏ ꜱᴀᴍᴘʟᴇꜱ ᴄᴀɴ ʙᴇ ɢɪᴠᴇɴ.
► Nᴏ ᴄᴏɴᴛᴀɪɴᴇʀꜱ ᴄᴀɴ ʙᴇ ꜱʜᴏᴡɴ ᴛᴏ ᴛʜᴇ ʙᴜʏᴇʀꜱ.
❒ Tʜᴇ ɪɴᴛᴀɴɢɪʙʟᴇ ɴᴀᴛᴜʀᴇ ᴏғ ꜱᴇʀᴠɪᴄᴇ ʙʀɪɴɢꜱ ᴛʜᴇ ғᴏʟʟᴏᴡɪɴɢ ᴀᴅᴠᴀɴᴛᴀɢᴇꜱ ᴀʟꜱᴏ ғᴏʀ ᴛʜᴇ ᴍᴀʀᴋᴇᴛᴇʀꜱ:-
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► Tʜᴇʀᴇ ɪꜱ ɴᴏ ɴᴇᴇᴅ ғᴏʀ ᴀ ᴡᴀʀᴇʜᴏᴜꜱᴇ ᴀꜱ ᴛʜᴇʀᴇ ɪꜱ ɴᴏᴛʜɪɴɢ ᴛᴏ ꜱᴛᴏʀᴇ.
► Tʀᴀɴꜱᴘᴏʀᴛᴀᴛɪᴏɴ ᴄᴏꜱᴛꜱ ᴀʀᴇ ᴛᴏᴛᴀʟʟʏ ᴀᴠᴏɪᴅᴇᴅ.
► Tʜᴇʀᴇ ɪꜱ ɴᴏ ᴘʀᴏʙʟᴇᴍ ᴏғ ᴜɴꜱᴏʟᴅ ꜱᴛᴏᴄᴋ.
► Tʜᴇʀᴇ ɪꜱ ɴᴏ ʟᴏꜱꜱ ᴏɴ ᴀᴄᴄᴏᴜɴᴛ ᴏғ ᴘɪʟғᴇʀᴀɢᴇ, ᴅᴇᴛᴇʀɪᴏʀᴀᴛɪᴏɴ ɪɴ ϙᴜᴀʟɪᴛʏ, ᴇᴠᴀᴘᴏʀᴀᴛɪᴏɴ ᴀɴᴅ ꜱᴏ ᴏɴ.
[❷] Sɪᴍᴜʟᴛᴀɴᴇᴏᴜꜱ ᴘʀᴏᴅᴜᴄᴛɪᴏɴ ᴀɴᴅ ᴅɪꜱᴛʀɪʙᴜᴛɪᴏɴ
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Iɴ ᴛʜᴇ ᴄᴀꜱᴇ ᴏғ ᴍᴀʀᴋᴇᴛɪɴɢ ᴏғ ɢᴏᴏᴅꜱ, ᴘʀᴏᴅᴜᴄᴛɪᴏɴ ᴀɴᴅ ᴅɪꜱᴛʀɪʙᴜᴛɪᴏɴ ɴᴇᴇᴅ ɴᴏᴛ ʙᴇ ᴅᴏɴᴇ ᴀᴛ ᴛʜᴇ ꜱᴀᴍᴇ ᴛɪᴍᴇ. Bᴜᴛ ɪɴ ᴛʜᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴏғ ᴍᴏꜱᴛ ꜱᴇʀᴠɪᴄᴇꜱ, ʙᴏᴛʜ ᴘʀᴏᴅᴜᴄᴛɪᴏɴ ᴀɴᴅ ᴅɪꜱᴛʀɪʙᴜᴛɪᴏɴ ᴡɪʟʟ ʜᴀᴠᴇ ᴛᴏ ʙᴇ ᴅᴏɴᴇ ꜱɪᴍᴜʟᴛᴀɴᴇᴏᴜꜱʟʏ.
Aꜱ ᴀ ʀᴇꜱᴜʟᴛ, ᴛʜᴇʀᴇ ɪꜱ ɴᴏ ɴᴇᴇᴅ ғᴏʀ ᴀ ʟᴏɴɢ ᴄʜᴀɪɴ ᴏғ ᴍɪᴅᴅʟᴇᴍᴇɴ ᴄᴏᴍᴘʀɪꜱɪɴɢ ᴛʜᴇ ᴡʜᴏʟᴇꜱᴀʟᴇʀꜱ, ʀᴇᴛᴀɪʟᴇʀꜱ ᴀɴᴅ ꜱᴏ ᴏɴ ɪɴ ᴛʜᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴏғ ꜱᴇʀᴠɪᴄᴇꜱ.
[❸] Lᴏꜱꜱ ᴅᴜᴇ ᴛᴏ ʟᴀᴄᴋ ᴏғ ꜱᴀʟᴇꜱ ᴄᴀɴɴᴏᴛ ʙᴇ ʀᴇᴄᴏᴠᴇʀᴇᴅ
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A ᴘʀᴏᴅᴜᴄᴛ ᴛʜᴀᴛ ɪꜱ ɴᴏᴛ ꜱᴏʟᴅ ᴛᴏᴅᴀʏ ᴄᴀɴ ʙᴇ ꜱᴏʟᴅ ᴛᴏᴍᴏʀʀᴏᴡ. Tʜɪꜱ ɪꜱ ɴᴏᴛ ᴘᴏꜱꜱɪʙʟᴇ ɪɴ ᴛʜᴇ ᴄᴀꜱᴇ ᴏғ ꜱᴇʀᴠɪᴄᴇ ᴍᴀʀᴋᴇᴛɪɴɢ.
Fᴏʀ ᴇxᴀᴍᴘʟᴇ, ɪғ 25 ꜱᴇᴀᴛꜱ ᴀʀᴇ ᴇᴍᴘᴛʏ ɪɴ ᴄɪɴᴇᴍᴀ ʜᴀʟʟ ғᴏʀ ᴀ ꜱʜᴏᴡ, ᴛʜᴇ ʀᴇꜱᴜʟᴛɪɴɢ ʟᴏꜱꜱ ᴏғ ʀᴇᴠᴇɴᴜᴇ ɪꜱ ᴀ ʟᴏꜱꜱ ғᴏʀ ᴇᴠᴇʀ.
[❹] Fʟᴜᴄᴛᴜᴀᴛɪɴɢ ᴅᴇᴍᴀɴᴅ
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Tʜᴇ ᴅᴇᴍᴀɴᴅ ғᴏʀ ꜱᴇʀᴠɪᴄᴇꜱ, ɪɴ ᴍᴏꜱᴛ ᴄᴀꜱᴇꜱ, ɪꜱ ᴏғ ғʟᴜᴄᴛᴜᴀᴛɪɴɢ ɴᴀᴛᴜʀᴇ.
Fᴏʀ ᴇxᴀᴍᴘʟᴇ, ᴛᴇʟᴇᴘʜᴏɴᴇ ꜱᴇʀᴠɪᴄᴇ ɪꜱ ᴀᴄᴛɪᴠᴇ ᴅᴜʀɪɴɢ ᴅᴀʏ ᴛɪᴍᴇ ᴄᴏᴍᴘᴀʀᴇᴅ ᴛᴏ ɴɪɢʜᴛ ʜᴏᴜʀꜱ. Tʜᴇ ɴᴜᴍʙᴇʀ ᴏғ ᴘᴇᴏᴘʟᴇ ᴜꜱɪɴɢ ᴛʜᴇ ᴛᴇʟᴇᴘʜᴏɴᴇ ᴅᴜʀɪɴɢ ɴɪɢʜᴛ ʜᴏᴜʀꜱ ɪꜱ ᴍᴜᴄʜ ʟᴇꜱꜱ.
Iᴛ ɪꜱ ғᴏʀ ᴛʜɪꜱ ʀᴇᴀꜱᴏɴ ᴛʜᴀᴛ ᴛʜᴇ ᴛᴇʟᴇᴘʜᴏɴᴇ ᴅᴇᴘᴀʀᴛᴍᴇɴᴛ ɪꜱ ᴄᴏᴍɪɴɢ ᴏᴜᴛ ᴡɪᴛʜ ᴄᴇʀᴛᴀɪɴ ᴄᴏɴᴄᴇꜱꜱɪᴏɴꜱ ғᴏʀ ᴜꜱɪɴɢ ᴛʜᴇ STD ᴏʀ ISD ғᴀᴄɪʟɪᴛɪᴇꜱ ᴅᴜʀɪɴɢ ɴɪɢʜᴛ ʜᴏᴜʀꜱ.
[❺] Lᴀᴄᴋ ᴏғ ᴜɴɪғᴏʀᴍ ᴘᴇʀғᴏʀᴍᴀɴᴄᴇ ꜱᴛᴀɴᴅᴀʀᴅꜱ
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Tʜᴇ ϙᴜᴀʟɪᴛʏ ᴏғ ꜱᴇʀᴠɪᴄᴇ ᴠᴀʀɪᴇꜱ ɴᴏᴛ ᴏɴʟʏ ʙᴇᴛᴡᴇᴇɴ ʙᴜꜱɪɴᴇꜱꜱ ᴜɴɪᴛꜱ ɪɴ ᴛʜᴇ ꜱᴀᴍᴇ ɪɴᴅᴜꜱᴛʀʏ ʙᴜᴛ ᴀʟꜱᴏ ʙᴇᴛᴡᴇᴇɴ ᴏɴᴇ ᴛʀᴀɴꜱᴀᴄᴛɪᴏɴ ᴛᴏ ᴀɴᴏᴛʜᴇʀ.
Tʜᴇ ʙᴀꜱɪᴄ ʀᴇᴀꜱᴏɴ ғᴏʀ ᴛʜᴇ ᴠᴀʀɪᴀᴛɪᴏɴ ɪɴ ϙᴜᴀʟɪᴛʏ ɪꜱ ᴛʜᴇ ɪɴᴠᴏʟᴠᴇᴍᴇɴᴛ ᴏғ ᴛʜᴇ ʜᴜᴍᴀɴ ғᴀᴄᴛᴏʀ.
[❻] Iʀʀᴇʟᴇᴠᴀɴᴄᴇ ᴏғ ᴄᴇʀᴛᴀɪɴ ᴍᴀʀᴋᴇᴛɪɴɢ ғᴜɴᴄᴛɪᴏɴꜱ/ᴀᴄᴛɪᴠɪᴛɪᴇꜱ
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Sᴏᴍᴇ ᴏғ ᴛʜᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ғᴜɴᴄᴛɪᴏɴꜱ/ᴀᴄᴛɪᴠɪᴛɪᴇꜱ, ᴡʜɪᴄʜ ᴀʀᴇ ᴠᴇʀʏ ᴍᴜᴄʜ ʀᴇʟᴇᴠᴀɴᴛ ɪɴ ᴛʜᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴏғ ᴛᴀɴɢɪʙʟᴇ ɢᴏᴏᴅꜱ, ᴀʀᴇ ɪʀʀᴇʟᴇᴠᴀɴᴛ ɪɴ ꜱᴇʀᴠɪᴄᴇ ᴍᴀʀᴋᴇᴛɪɴɢ.
Tʜᴇꜱᴇ ɪɴᴄʟᴜᴅᴇ ᴛʀᴀɴꜱᴘᴏʀᴛᴀᴛɪᴏɴ, ɢʀᴀᴅɪɴɢ, ꜱᴛᴀɴᴅᴀʀᴅɪᴢᴀᴛɪᴏɴ, ꜱᴛᴏʀᴀɢᴇ, ɪɴᴠᴇɴᴛᴏʀʏ ᴄᴏɴᴛʀᴏʟ, ʙʀᴀɴᴅɪɴɢ, ᴘᴀᴄᴋɪɴɢ & ʟᴀʙᴇʟɪɴɢ.
[❼] Dɪʀᴇᴄᴛ ᴅɪꜱᴛʀɪʙᴜᴛɪᴏɴ
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Tʜᴇ ᴍᴀʀᴋᴇᴛᴇʀꜱ ᴏғ ᴍᴏꜱᴛ ꜱᴇʀᴠɪᴄᴇꜱ ʀᴇꜱᴏʀᴛ ᴛᴏ ᴅɪʀᴇᴄᴛ ᴅɪꜱᴛʀɪʙᴜᴛɪᴏɴ. Tʜᴇ ᴡʜᴏʟᴇꜱᴀʟᴇʀꜱ, ʀᴇᴛᴀɪʟᴇʀꜱ ᴀɴᴅ ᴅᴇᴀʟᴇʀꜱ, ᴡʜᴏ ᴀʀᴇ ɴᴏʀᴍᴀʟʟʏ ꜱᴇᴇɴ ɪɴ ᴘʀᴏᴅᴜᴄᴛ ᴍᴀʀᴋᴇᴛɪɴɢ, ᴀʀᴇ ᴀʙꜱᴇɴᴛ ɪɴ ꜱᴇʀᴠɪᴄᴇ ᴍᴀʀᴋᴇᴛɪɴɢ.
[❽] Hᴇᴛᴇʀᴏɢᴇɴᴇᴏᴜꜱ ɴᴀᴛᴜʀᴇ ᴏғ ꜱᴇʀᴠɪᴄᴇ
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Tʜᴇ ʜᴇᴛᴇʀᴏɢᴇɴᴇᴏᴜꜱ ɴᴀᴛᴜʀᴇ ᴏғ ꜱᴇʀᴠɪᴄᴇ ʙʀɪɴɢꜱ ᴄᴇʀᴛᴀɪɴ ᴀᴅᴠᴀɴᴛᴀɢᴇꜱ ᴀʟꜱᴏ ғᴏʀ ᴛʜᴇ ᴍᴀʀᴋᴇᴛᴇʀ. Iᴛ ᴘʀᴏᴠɪᴅᴇꜱ ɢʀᴇᴀᴛᴇʀ ғʟᴇxɪʙɪʟɪᴛʏ ғᴏʀ ᴛʜᴇ ᴍᴀʀᴋᴇᴛᴇʀ ɪɴ ᴘᴇʀғᴏʀᴍɪɴɢ ʜɪꜱ ᴛᴀꜱᴋ.
Fᴏʀ ᴇxᴀᴍᴘʟᴇ, ᴛʜᴇ ᴍᴀʀᴋᴇᴛᴇʀ ᴄᴀɴ ᴀꜱᴄᴇʀᴛᴀɪɴ ᴛʜᴇ ɪɴᴅɪᴠɪᴅᴜᴀʟ ɴᴇᴇᴅꜱ ᴏғ ᴛʜᴇ ᴄʟɪᴇɴᴛ ᴀɴᴅ ᴛʀʏ ᴛᴏ ᴏғғᴇʀ ᴛʜᴇ ꜱᴇʀᴠɪᴄᴇ ɪɴ ᴀ ᴍᴀɴɴᴇʀ ꜱᴜɪᴛᴀʙʟᴇ ᴛᴏ ʜɪꜱ ᴛᴀꜱᴛᴇꜱ ᴀɴᴅ ᴘʀᴇғᴇʀᴇɴᴄᴇꜱ.
[❾] Pᴇʀꜱᴏɴᴀʟ ʀᴇʟᴀᴛɪᴏɴꜱʜɪᴘ ʙᴇᴛᴡᴇᴇɴ ᴛʜᴇ ꜱᴇʀᴠɪᴄᴇ ᴘʀᴏᴠɪᴅᴇʀ ᴀɴᴅ ᴛʜᴇ ᴄʟɪᴇɴᴛ
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Tʜᴇʀᴇ ɪꜱ ɴᴏ ᴘᴇʀꜱᴏɴᴀʟ ʀᴇʟᴀᴛɪᴏɴꜱʜɪᴘ ʙᴇᴛᴡᴇᴇɴ ᴀ ꜱᴇʟʟᴇʀ ᴏғ ɢᴏᴏᴅꜱ ᴀɴᴅ ᴛʜᴇ ʙᴜʏᴇʀ. Iᴛ ɪꜱ ɴᴏᴛ ꜱᴏ ɪɴ ᴍᴏꜱᴛ ᴏғ ᴛʜᴇ ᴄᴀꜱᴇꜱ ᴏғ ꜱᴇʀᴠɪᴄᴇ ᴍᴀʀᴋᴇᴛɪɴɢ.
Fᴏʀ ᴇxᴀᴍᴘʟᴇ, ᴀ ᴘᴀᴛɪᴇɴᴛ ʜᴀꜱ ᴛᴏ ᴛᴀᴋᴇ ᴛʜᴇ ᴅᴏᴄᴛᴏʀ ɪɴᴛᴏ ᴄᴏɴғɪᴅᴇɴᴄᴇ ᴀɴᴅ ᴀʙɪᴅᴇ ʙʏ ᴛʜᴇ ᴀᴅᴠɪᴄᴇ ᴏғ ᴛʜᴇ ʟᴀᴛᴛᴇʀ. Iᴛ ɪꜱ ᴛʀᴜᴇ ɪɴ ᴛʜᴇ ᴄᴀꜱᴇ ᴏғ ᴀ ʟᴀᴡʏᴇʀ-ᴄʟɪᴇɴᴛ ʀᴇʟᴀᴛɪᴏɴꜱʜɪᴘ ᴀʟꜱᴏ.
[❿] Sᴋɪʟʟ ᴏʀɪᴇɴᴛᴀᴛɪᴏɴ
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A ᴘʀᴏᴅᴜᴄᴛ ɪꜱ ʙᴏᴜɢʜᴛ ᴍᴏʀᴇ ғᴏʀ ɪᴛꜱ ᴜᴛɪʟɪᴛʏ ᴠᴀʟᴜᴇ ᴛʜᴀɴ ғᴏʀ ᴛʜᴇ ꜱᴋɪʟʟ ᴏғ ᴛʜᴇ ᴍᴀʀᴋᴇᴛᴇʀ ᴛᴏ ꜱᴇʟʟ. Iɴ ᴛʜᴇ ᴄᴀꜱᴇ ᴏғ ꜱᴇʀᴠɪᴄᴇ ᴍᴀʀᴋᴇᴛɪɴɢ, ɪᴛ ɪꜱ ᴛʜᴇ ꜱᴋɪʟʟ ᴏғ ᴛʜᴇ ꜱᴇʀᴠɪᴄᴇ ᴘʀᴏᴠɪᴅᴇʀ ᴡʜɪᴄʜ ᴅᴇᴛᴇʀᴍɪɴᴇꜱ ᴛʜᴇ ғᴀᴛᴇ ᴏғ ᴛʜᴇ ʙᴜꜱɪɴᴇꜱꜱ. Tʜᴇ ᴇғғɪᴄɪᴇɴᴄʏ ᴏғ ᴛʜᴇ ɪɴᴅɪᴠɪᴅᴜᴀʟꜱ ᴘʟᴀʏꜱ ᴀ ᴄʀᴜᴄɪᴀʟ ʀᴏʟᴇ ɪɴ ꜱᴇʀᴠɪᴄᴇ ᴍᴀʀᴋᴇᴛɪɴɢ. Tʜᴇ ϙᴜᴀʟɪᴛʏ ᴏғ ᴛʜᴇ ᴘʀᴏᴅᴜᴄᴛ ɪꜱ ᴛʜᴇ ᴍᴀɪɴ ᴅᴇᴄɪᴅɪɴɢ ғᴀᴄᴛᴏʀ ɪɴ ᴘʀᴏᴅᴜᴄᴛ ᴍᴀʀᴋᴇᴛɪɴɢ.
✭✮ӇЄƦЄ ƖƧ ƳƠƲƦ ƛƝƧƜЄƦ✭✮
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Sᴇʀᴠɪᴄᴇ➠ A ꜱᴇʀᴠɪᴄᴇ ɪꜱ ᴀɴ ᴀᴄᴛ ᴏʀ ᴘᴇʀғᴏʀᴍᴀɴᴄᴇ ᴏғғᴇʀᴇᴅ ʙʏ ᴏɴᴇ ᴘᴀʀᴛʏ ᴛᴏ ᴀɴᴏᴛʜᴇʀ.
❖ Cʜᴀʀᴀᴄᴛᴇʀɪꜱᴛɪᴄꜱ ᴏғ Sᴇʀᴠɪᴄᴇ ᴀʀᴇ:-
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[❶]Iɴᴛᴀɴɢɪʙʟᴇꜱ ɴᴀᴛᴜʀᴇ
A ʙᴜꜱɪɴᴇꜱꜱ ᴍᴀʀᴋᴇᴛɪɴɢ ꜱᴇʀᴠɪᴄᴇ ɪꜱ ᴀᴄᴛᴜᴀʟʟʏ ꜱᴇʟʟɪɴɢ ᴀɴ ɪᴅᴇᴀ ᴀɴᴅ ɴᴏᴛ ᴀ ᴘʀᴏᴅᴜᴄᴛ.
❒ Iɴ ᴘʀᴏᴍᴏᴛɪɴɢ ꜱᴀʟᴇꜱ ᴛʜᴇ ʙᴜꜱɪɴᴇꜱꜱ ᴡɪʟʟ ғᴀᴄᴇ ᴛʜᴇ ғᴏʟʟᴏᴡɪɴɢ ᴘʀᴏʙʟᴇᴍꜱ:-
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► Dᴇᴍᴏɴꜱᴛʀᴀᴛɪᴏɴ ᴏʀ ᴅɪꜱᴘʟᴀʏ ᴄᴀɴɴᴏᴛ ʙᴇ ᴅᴏɴᴇ.
► Nᴏ ꜱᴀᴍᴘʟᴇꜱ ᴄᴀɴ ʙᴇ ɢɪᴠᴇɴ.
► Nᴏ ᴄᴏɴᴛᴀɪɴᴇʀꜱ ᴄᴀɴ ʙᴇ ꜱʜᴏᴡɴ ᴛᴏ ᴛʜᴇ ʙᴜʏᴇʀꜱ.
❒ Tʜᴇ ɪɴᴛᴀɴɢɪʙʟᴇ ɴᴀᴛᴜʀᴇ ᴏғ ꜱᴇʀᴠɪᴄᴇ ʙʀɪɴɢꜱ ᴛʜᴇ ғᴏʟʟᴏᴡɪɴɢ ᴀᴅᴠᴀɴᴛᴀɢᴇꜱ ᴀʟꜱᴏ ғᴏʀ ᴛʜᴇ ᴍᴀʀᴋᴇᴛᴇʀꜱ:-
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► Tʜᴇʀᴇ ɪꜱ ɴᴏ ɴᴇᴇᴅ ғᴏʀ ᴀ ᴡᴀʀᴇʜᴏᴜꜱᴇ ᴀꜱ ᴛʜᴇʀᴇ ɪꜱ ɴᴏᴛʜɪɴɢ ᴛᴏ ꜱᴛᴏʀᴇ.
► Tʀᴀɴꜱᴘᴏʀᴛᴀᴛɪᴏɴ ᴄᴏꜱᴛꜱ ᴀʀᴇ ᴛᴏᴛᴀʟʟʏ ᴀᴠᴏɪᴅᴇᴅ.
► Tʜᴇʀᴇ ɪꜱ ɴᴏ ᴘʀᴏʙʟᴇᴍ ᴏғ ᴜɴꜱᴏʟᴅ ꜱᴛᴏᴄᴋ.
► Tʜᴇʀᴇ ɪꜱ ɴᴏ ʟᴏꜱꜱ ᴏɴ ᴀᴄᴄᴏᴜɴᴛ ᴏғ ᴘɪʟғᴇʀᴀɢᴇ, ᴅᴇᴛᴇʀɪᴏʀᴀᴛɪᴏɴ ɪɴ ϙᴜᴀʟɪᴛʏ, ᴇᴠᴀᴘᴏʀᴀᴛɪᴏɴ ᴀɴᴅ ꜱᴏ ᴏɴ.
[❷] Sɪᴍᴜʟᴛᴀɴᴇᴏᴜꜱ ᴘʀᴏᴅᴜᴄᴛɪᴏɴ ᴀɴᴅ ᴅɪꜱᴛʀɪʙᴜᴛɪᴏɴ
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Iɴ ᴛʜᴇ ᴄᴀꜱᴇ ᴏғ ᴍᴀʀᴋᴇᴛɪɴɢ ᴏғ ɢᴏᴏᴅꜱ, ᴘʀᴏᴅᴜᴄᴛɪᴏɴ ᴀɴᴅ ᴅɪꜱᴛʀɪʙᴜᴛɪᴏɴ ɴᴇᴇᴅ ɴᴏᴛ ʙᴇ ᴅᴏɴᴇ ᴀᴛ ᴛʜᴇ ꜱᴀᴍᴇ ᴛɪᴍᴇ. Bᴜᴛ ɪɴ ᴛʜᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴏғ ᴍᴏꜱᴛ ꜱᴇʀᴠɪᴄᴇꜱ, ʙᴏᴛʜ ᴘʀᴏᴅᴜᴄᴛɪᴏɴ ᴀɴᴅ ᴅɪꜱᴛʀɪʙᴜᴛɪᴏɴ ᴡɪʟʟ ʜᴀᴠᴇ ᴛᴏ ʙᴇ ᴅᴏɴᴇ ꜱɪᴍᴜʟᴛᴀɴᴇᴏᴜꜱʟʏ.
Aꜱ ᴀ ʀᴇꜱᴜʟᴛ, ᴛʜᴇʀᴇ ɪꜱ ɴᴏ ɴᴇᴇᴅ ғᴏʀ ᴀ ʟᴏɴɢ ᴄʜᴀɪɴ ᴏғ ᴍɪᴅᴅʟᴇᴍᴇɴ ᴄᴏᴍᴘʀɪꜱɪɴɢ ᴛʜᴇ ᴡʜᴏʟᴇꜱᴀʟᴇʀꜱ, ʀᴇᴛᴀɪʟᴇʀꜱ ᴀɴᴅ ꜱᴏ ᴏɴ ɪɴ ᴛʜᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴏғ ꜱᴇʀᴠɪᴄᴇꜱ.
[❸] Lᴏꜱꜱ ᴅᴜᴇ ᴛᴏ ʟᴀᴄᴋ ᴏғ ꜱᴀʟᴇꜱ ᴄᴀɴɴᴏᴛ ʙᴇ ʀᴇᴄᴏᴠᴇʀᴇᴅ
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A ᴘʀᴏᴅᴜᴄᴛ ᴛʜᴀᴛ ɪꜱ ɴᴏᴛ ꜱᴏʟᴅ ᴛᴏᴅᴀʏ ᴄᴀɴ ʙᴇ ꜱᴏʟᴅ ᴛᴏᴍᴏʀʀᴏᴡ. Tʜɪꜱ ɪꜱ ɴᴏᴛ ᴘᴏꜱꜱɪʙʟᴇ ɪɴ ᴛʜᴇ ᴄᴀꜱᴇ ᴏғ ꜱᴇʀᴠɪᴄᴇ ᴍᴀʀᴋᴇᴛɪɴɢ.
Fᴏʀ ᴇxᴀᴍᴘʟᴇ, ɪғ 25 ꜱᴇᴀᴛꜱ ᴀʀᴇ ᴇᴍᴘᴛʏ ɪɴ ᴄɪɴᴇᴍᴀ ʜᴀʟʟ ғᴏʀ ᴀ ꜱʜᴏᴡ, ᴛʜᴇ ʀᴇꜱᴜʟᴛɪɴɢ ʟᴏꜱꜱ ᴏғ ʀᴇᴠᴇɴᴜᴇ ɪꜱ ᴀ ʟᴏꜱꜱ ғᴏʀ ᴇᴠᴇʀ.
[❹] Fʟᴜᴄᴛᴜᴀᴛɪɴɢ ᴅᴇᴍᴀɴᴅ
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Tʜᴇ ᴅᴇᴍᴀɴᴅ ғᴏʀ ꜱᴇʀᴠɪᴄᴇꜱ, ɪɴ ᴍᴏꜱᴛ ᴄᴀꜱᴇꜱ, ɪꜱ ᴏғ ғʟᴜᴄᴛᴜᴀᴛɪɴɢ ɴᴀᴛᴜʀᴇ.
Fᴏʀ ᴇxᴀᴍᴘʟᴇ, ᴛᴇʟᴇᴘʜᴏɴᴇ ꜱᴇʀᴠɪᴄᴇ ɪꜱ ᴀᴄᴛɪᴠᴇ ᴅᴜʀɪɴɢ ᴅᴀʏ ᴛɪᴍᴇ ᴄᴏᴍᴘᴀʀᴇᴅ ᴛᴏ ɴɪɢʜᴛ ʜᴏᴜʀꜱ. Tʜᴇ ɴᴜᴍʙᴇʀ ᴏғ ᴘᴇᴏᴘʟᴇ ᴜꜱɪɴɢ ᴛʜᴇ ᴛᴇʟᴇᴘʜᴏɴᴇ ᴅᴜʀɪɴɢ ɴɪɢʜᴛ ʜᴏᴜʀꜱ ɪꜱ ᴍᴜᴄʜ ʟᴇꜱꜱ.
Iᴛ ɪꜱ ғᴏʀ ᴛʜɪꜱ ʀᴇᴀꜱᴏɴ ᴛʜᴀᴛ ᴛʜᴇ ᴛᴇʟᴇᴘʜᴏɴᴇ ᴅᴇᴘᴀʀᴛᴍᴇɴᴛ ɪꜱ ᴄᴏᴍɪɴɢ ᴏᴜᴛ ᴡɪᴛʜ ᴄᴇʀᴛᴀɪɴ ᴄᴏɴᴄᴇꜱꜱɪᴏɴꜱ ғᴏʀ ᴜꜱɪɴɢ ᴛʜᴇ STD ᴏʀ ISD ғᴀᴄɪʟɪᴛɪᴇꜱ ᴅᴜʀɪɴɢ ɴɪɢʜᴛ ʜᴏᴜʀꜱ.
[❺] Lᴀᴄᴋ ᴏғ ᴜɴɪғᴏʀᴍ ᴘᴇʀғᴏʀᴍᴀɴᴄᴇ ꜱᴛᴀɴᴅᴀʀᴅꜱ
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Tʜᴇ ϙᴜᴀʟɪᴛʏ ᴏғ ꜱᴇʀᴠɪᴄᴇ ᴠᴀʀɪᴇꜱ ɴᴏᴛ ᴏɴʟʏ ʙᴇᴛᴡᴇᴇɴ ʙᴜꜱɪɴᴇꜱꜱ ᴜɴɪᴛꜱ ɪɴ ᴛʜᴇ ꜱᴀᴍᴇ ɪɴᴅᴜꜱᴛʀʏ ʙᴜᴛ ᴀʟꜱᴏ ʙᴇᴛᴡᴇᴇɴ ᴏɴᴇ ᴛʀᴀɴꜱᴀᴄᴛɪᴏɴ ᴛᴏ ᴀɴᴏᴛʜᴇʀ.
Tʜᴇ ʙᴀꜱɪᴄ ʀᴇᴀꜱᴏɴ ғᴏʀ ᴛʜᴇ ᴠᴀʀɪᴀᴛɪᴏɴ ɪɴ ϙᴜᴀʟɪᴛʏ ɪꜱ ᴛʜᴇ ɪɴᴠᴏʟᴠᴇᴍᴇɴᴛ ᴏғ ᴛʜᴇ ʜᴜᴍᴀɴ ғᴀᴄᴛᴏʀ.
[❻] Iʀʀᴇʟᴇᴠᴀɴᴄᴇ ᴏғ ᴄᴇʀᴛᴀɪɴ ᴍᴀʀᴋᴇᴛɪɴɢ ғᴜɴᴄᴛɪᴏɴꜱ/ᴀᴄᴛɪᴠɪᴛɪᴇꜱ
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Sᴏᴍᴇ ᴏғ ᴛʜᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ғᴜɴᴄᴛɪᴏɴꜱ/ᴀᴄᴛɪᴠɪᴛɪᴇꜱ, ᴡʜɪᴄʜ ᴀʀᴇ ᴠᴇʀʏ ᴍᴜᴄʜ ʀᴇʟᴇᴠᴀɴᴛ ɪɴ ᴛʜᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴏғ ᴛᴀɴɢɪʙʟᴇ ɢᴏᴏᴅꜱ, ᴀʀᴇ ɪʀʀᴇʟᴇᴠᴀɴᴛ ɪɴ ꜱᴇʀᴠɪᴄᴇ ᴍᴀʀᴋᴇᴛɪɴɢ.
Tʜᴇꜱᴇ ɪɴᴄʟᴜᴅᴇ ᴛʀᴀɴꜱᴘᴏʀᴛᴀᴛɪᴏɴ, ɢʀᴀᴅɪɴɢ, ꜱᴛᴀɴᴅᴀʀᴅɪᴢᴀᴛɪᴏɴ, ꜱᴛᴏʀᴀɢᴇ, ɪɴᴠᴇɴᴛᴏʀʏ ᴄᴏɴᴛʀᴏʟ, ʙʀᴀɴᴅɪɴɢ, ᴘᴀᴄᴋɪɴɢ & ʟᴀʙᴇʟɪɴɢ.
[❼] Dɪʀᴇᴄᴛ ᴅɪꜱᴛʀɪʙᴜᴛɪᴏɴ
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Tʜᴇ ᴍᴀʀᴋᴇᴛᴇʀꜱ ᴏғ ᴍᴏꜱᴛ ꜱᴇʀᴠɪᴄᴇꜱ ʀᴇꜱᴏʀᴛ ᴛᴏ ᴅɪʀᴇᴄᴛ ᴅɪꜱᴛʀɪʙᴜᴛɪᴏɴ. Tʜᴇ ᴡʜᴏʟᴇꜱᴀʟᴇʀꜱ, ʀᴇᴛᴀɪʟᴇʀꜱ ᴀɴᴅ ᴅᴇᴀʟᴇʀꜱ, ᴡʜᴏ ᴀʀᴇ ɴᴏʀᴍᴀʟʟʏ ꜱᴇᴇɴ ɪɴ ᴘʀᴏᴅᴜᴄᴛ ᴍᴀʀᴋᴇᴛɪɴɢ, ᴀʀᴇ ᴀʙꜱᴇɴᴛ ɪɴ ꜱᴇʀᴠɪᴄᴇ ᴍᴀʀᴋᴇᴛɪɴɢ.
[❽] Hᴇᴛᴇʀᴏɢᴇɴᴇᴏᴜꜱ ɴᴀᴛᴜʀᴇ ᴏғ ꜱᴇʀᴠɪᴄᴇ
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Tʜᴇ ʜᴇᴛᴇʀᴏɢᴇɴᴇᴏᴜꜱ ɴᴀᴛᴜʀᴇ ᴏғ ꜱᴇʀᴠɪᴄᴇ ʙʀɪɴɢꜱ ᴄᴇʀᴛᴀɪɴ ᴀᴅᴠᴀɴᴛᴀɢᴇꜱ ᴀʟꜱᴏ ғᴏʀ ᴛʜᴇ ᴍᴀʀᴋᴇᴛᴇʀ. Iᴛ ᴘʀᴏᴠɪᴅᴇꜱ ɢʀᴇᴀᴛᴇʀ ғʟᴇxɪʙɪʟɪᴛʏ ғᴏʀ ᴛʜᴇ ᴍᴀʀᴋᴇᴛᴇʀ ɪɴ ᴘᴇʀғᴏʀᴍɪɴɢ ʜɪꜱ ᴛᴀꜱᴋ.
Fᴏʀ ᴇxᴀᴍᴘʟᴇ, ᴛʜᴇ ᴍᴀʀᴋᴇᴛᴇʀ ᴄᴀɴ ᴀꜱᴄᴇʀᴛᴀɪɴ ᴛʜᴇ ɪɴᴅɪᴠɪᴅᴜᴀʟ ɴᴇᴇᴅꜱ ᴏғ ᴛʜᴇ ᴄʟɪᴇɴᴛ ᴀɴᴅ ᴛʀʏ ᴛᴏ ᴏғғᴇʀ ᴛʜᴇ ꜱᴇʀᴠɪᴄᴇ ɪɴ ᴀ ᴍᴀɴɴᴇʀ ꜱᴜɪᴛᴀʙʟᴇ ᴛᴏ ʜɪꜱ ᴛᴀꜱᴛᴇꜱ ᴀɴᴅ ᴘʀᴇғᴇʀᴇɴᴄᴇꜱ.
[❾] Pᴇʀꜱᴏɴᴀʟ ʀᴇʟᴀᴛɪᴏɴꜱʜɪᴘ ʙᴇᴛᴡᴇᴇɴ ᴛʜᴇ ꜱᴇʀᴠɪᴄᴇ ᴘʀᴏᴠɪᴅᴇʀ ᴀɴᴅ ᴛʜᴇ ᴄʟɪᴇɴᴛ
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Tʜᴇʀᴇ ɪꜱ ɴᴏ ᴘᴇʀꜱᴏɴᴀʟ ʀᴇʟᴀᴛɪᴏɴꜱʜɪᴘ ʙᴇᴛᴡᴇᴇɴ ᴀ ꜱᴇʟʟᴇʀ ᴏғ ɢᴏᴏᴅꜱ ᴀɴᴅ ᴛʜᴇ ʙᴜʏᴇʀ. Iᴛ ɪꜱ ɴᴏᴛ ꜱᴏ ɪɴ ᴍᴏꜱᴛ ᴏғ ᴛʜᴇ ᴄᴀꜱᴇꜱ ᴏғ ꜱᴇʀᴠɪᴄᴇ ᴍᴀʀᴋᴇᴛɪɴɢ.
Fᴏʀ ᴇxᴀᴍᴘʟᴇ, ᴀ ᴘᴀᴛɪᴇɴᴛ ʜᴀꜱ ᴛᴏ ᴛᴀᴋᴇ ᴛʜᴇ ᴅᴏᴄᴛᴏʀ ɪɴᴛᴏ ᴄᴏɴғɪᴅᴇɴᴄᴇ ᴀɴᴅ ᴀʙɪᴅᴇ ʙʏ ᴛʜᴇ ᴀᴅᴠɪᴄᴇ ᴏғ ᴛʜᴇ ʟᴀᴛᴛᴇʀ. Iᴛ ɪꜱ ᴛʀᴜᴇ ɪɴ ᴛʜᴇ ᴄᴀꜱᴇ ᴏғ ᴀ ʟᴀᴡʏᴇʀ-ᴄʟɪᴇɴᴛ ʀᴇʟᴀᴛɪᴏɴꜱʜɪᴘ ᴀʟꜱᴏ.
[❿] Sᴋɪʟʟ ᴏʀɪᴇɴᴛᴀᴛɪᴏɴ
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A ᴘʀᴏᴅᴜᴄᴛ ɪꜱ ʙᴏᴜɢʜᴛ ᴍᴏʀᴇ ғᴏʀ ɪᴛꜱ ᴜᴛɪʟɪᴛʏ ᴠᴀʟᴜᴇ ᴛʜᴀɴ ғᴏʀ ᴛʜᴇ ꜱᴋɪʟʟ ᴏғ ᴛʜᴇ ᴍᴀʀᴋᴇᴛᴇʀ ᴛᴏ ꜱᴇʟʟ. Iɴ ᴛʜᴇ ᴄᴀꜱᴇ ᴏғ ꜱᴇʀᴠɪᴄᴇ ᴍᴀʀᴋᴇᴛɪɴɢ, ɪᴛ ɪꜱ ᴛʜᴇ ꜱᴋɪʟʟ ᴏғ ᴛʜᴇ ꜱᴇʀᴠɪᴄᴇ ᴘʀᴏᴠɪᴅᴇʀ ᴡʜɪᴄʜ ᴅᴇᴛᴇʀᴍɪɴᴇꜱ ᴛʜᴇ ғᴀᴛᴇ ᴏғ ᴛʜᴇ ʙᴜꜱɪɴᴇꜱꜱ. Tʜᴇ ᴇғғɪᴄɪᴇɴᴄʏ ᴏғ ᴛʜᴇ ɪɴᴅɪᴠɪᴅᴜᴀʟꜱ ᴘʟᴀʏꜱ ᴀ ᴄʀᴜᴄɪᴀʟ ʀᴏʟᴇ ɪɴ ꜱᴇʀᴠɪᴄᴇ ᴍᴀʀᴋᴇᴛɪɴɢ. Tʜᴇ ϙᴜᴀʟɪᴛʏ ᴏғ ᴛʜᴇ ᴘʀᴏᴅᴜᴄᴛ ɪꜱ ᴛʜᴇ ᴍᴀɪɴ ᴅᴇᴄɪᴅɪɴɢ ғᴀᴄᴛᴏʀ ɪɴ ᴘʀᴏᴅᴜᴄᴛ ᴍᴀʀᴋᴇᴛɪɴɢ.
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