Question

What are some consequences of Impulsive buying ?
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Answer 1

Other research results show consumers regret after making an impulsive purchase. The negative consequence of consumer disappointment is that consumers become disloyal even spreading negative word of mouth.

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Answer 2

Other research results show consumers regret after making an impulsive purchase. The negative consequence of consumer disappointment is that consumers become disloyal even spreading negative word of mouth.

Impulse buying disrupts the normal decision making models in consumers' brains. The logical sequence of the consumers' actions is replaced with an irrational moment of self gratification. Impulse items appeal to the emotional side of consumers.

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