what are some of the factors complicating international expansion for a brand like disney? what can a multinational corporation do to mitigate these issues?
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Disney is an extremely popular corporation through characters introduced in Americanculture.•Prior to transitioning into building global theme park Disney failed to consider culturaland other regional differences, creating many barriers and complications.•In order to improve future expansion, Disney needs to follow a multinational strategyfor each region the corporation desires to build parks in.•Disney also needs to listen to feedback from the community with open minds and bewilling to adapt accordingly.•To increase sales I recommend that Disney create distinctive characters specifically forthe culture they’re surrounded by.
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