what are some of your reference group why did you prefer this as your reference group
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A reference group includes individuals or groups that influence our opinions, beliefs, attitudes and behaviors. They often serve as our role models and inspiration. Marketers view reference groups as important because they influence how consumers interpret information and make purchasing decisions. Reference groups influence what types of products you will purchase and which brand of product you choose.
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Parents,teacher,peers,friends
Cause they will interact with me everyday
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