What are th importance of international marketng environmnt?
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Marketing Environment: Explanation, Components, & Importance
By
Aashish Pahwa
October 17, 2017
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The marketing activities of the business are affected by several internal and external factors. While some of the factors are in the control of the business, most of these are not and the business has to adapt itself to avoid being affected by changes in these factors. These external and internal factors group together to form a marketing environment in which the business operates.
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The environment is an important issue even when society is faced with economic crises, wars, and unending social problems. It matters because Earth is the only home that humans have, and it provides air, food, and other needs.
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