what are tha disadvantages of standardization of international advertising?
Answers
*The Disadvantages of ProductStandardization
However, there are disadvantages to standardization as well.
1) Stagnation: There is always a possibility of stagnation when it comes to product standardization. Innovation may not be easy to achieve if uniform, identical products has been made the norm. The producer may suffer in the face of competitors. Too much emphasis on consistency of products may become a roadblock to creativity, leaving to producer unable to adapt to changing demands from consumers. Failure to innovate in such a situation would be highly disadvantageous to the producer.
2)Failure to communicate: If the demands of the consumer change and the industry or organization is too committed to maintaining consistency of products to realize this and respond accordingly then the consumers will cease to purchase the product and the producer will not be able to create a new product to meet the changing demands. This will lead to the industry or organization being surpassed by competitors who are more in touch with the consumers and their desires.