Question

what are the advantages of demographics over psychographic and vice versa?​

Answer 1

Answer:

It's been said that demographics help you understand who buys your product or service, while psychographics helps you understand why they buy. Another way to put it is that demographics are things that can be observed from the outside, such as age and race, while psychographics are internal attributes or attitudes.

Answer 2

Advantages of demographics over psychographic are:-

Demographics:-Demographics refers to statistical data (age, gender, income, etc.) collected for a particular population.

Demographic information examples include:

• age
• race
• ethnicity
• gender
• marital status
• income
• education
• employment.

Psychographics :- Psychographics refers to information about a particular population's attitudes, aspirations, and other psychological criteria.

examples of psychographic characteristics are:-

• Personalities

• Lifestyles

• Interests

• Opinions

• attitudes

• beliefs

• Values.

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