What are the advantages of penetrating pricing method?
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Advantages of Penetration Pricing
Economies of scale: The pricing strategy generates high sales quantity that allows a firm to realize economies of scale and lower marginal cost. Increased goodwill: Customers that are able to find a bargain in a product or service are likely to return to the firm in the future.
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The pricing strategygenerates high sales quantity that allows a firm to realize economies of scale and lower marginal cost. Increased goodwill: Customers that are able to find a bargain in a product or service are likely to return to the firm ...
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