what are the aim of customer moment ?
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Harvard Business Review defines it as “the sum of all interactions a customer has with a company.” This end-to-end journey between a customer and a company should aim to meet or exceed customer expectations, and in turn, increase customer satisfaction and advocacy.
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Benefits of Customer Experience
What is the importance of customer experience?
It can increase customer retention.
It can boost customer lifetime value.
It builds brand loyalty.
It impacts brand reputability.
It can give companies a competitive advantage.
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