what are the aims of the compaign
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The campaign goal, aim or purpose states what needs to change, and to what extent, in order to solve the problem addressed by the campaign. Ideally, the goal should fit into a single, short sentence and be designed in a way that can be fully understood by all participants in the campaign.
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Campaign naming convention refers to the name you give your campaign in your advertising account. ... The basic idea with a campaign name is to give the advertiser an idea what the goal with the ads in the campaign is, the audience the campaign is targeting and which product it is promoting .
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