what are the basic assumption of rational choice theory
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The key premise of rational choice theory is that people don't randomly select products off the shelf. Rather, they use a logical decision-making process that takes into account the costs and benefits of various options, weighing the options against each other.
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The key premise of rational choice theory is that people don't randomly select products off the shelf. Rather, they use a logical decision-making process that takes into account the costs and benefits of various options, weighing the options against each other
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