What are the basic Marketing functions given by Cundiff, Still and Govani?
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Basic Marketing functions given by Cundiff, Still and Govani are:
Merchandising functions:
- Buying and Assembling
- Buying and AssemblingSelling
Physical Distribution functions:
- Transportation
- TransportationStorage
Facilitating functions:
- Packing
- PackingBránding
- PackingBrándingSalesmanship
- PackingBrándingSalesmanshipAdvertising
- PackingBrándingSalesmanshipAdvertisingFinancing
- PackingBrándingSalesmanshipAdvertisingFinancingInsurance
- PackingBrándingSalesmanshipAdvertisingFinancingInsuranceMarket Research
- PackingBrándingSalesmanshipAdvertisingFinancingInsuranceMarket ResearchRisk taking
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