What are the challenges during the market development period? And how did Flipkart overcome them?
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Answer:
Faced with a fund crunch, heavy losses, tough competition, a management churn at the top, and tougher government regulations, Flipkart found itself in the middle of a storm with the imminent possibility of it ceding the top slot to rival Amazon in the online retail market in India.
Today, with advent of new technologies, the organizations need to upgrade their traditional work practices and work approaches in a given environment. The organization needs to revamp their market strategies, redefine the new objectives, and accordingly work toward achieving them.
There are several challenges faced by them but through proper planning and coordination they can achieve desired objectives in a given environment. The organizations today due to increased competition and increased expectations of the customers are facing several issues (Kumar, Gaur, & Pattnaik, 2012); hence, they need to first consider taking feedbacks from the customers, suppliers, and rest other stakeholders of the organization.
They will thereby be able to determine the needs of each of them and accordingly frame the strategies to achieve them in a given work environment. The top-level management thereby needs to monitor the strategies and make necessary modifications wherever required.
This report will discuss the case of Flipkart and will identify the major challenges faced by the organization. It will conduct SWOT analysis, identify the challenges regarding proposed change in the organization, and will also determine the role of the organizational structure in the organizational development. Finally, it will provide recommendations for further improvement that will help the organization to sustain and overcome the market competition as per the expectations.