What are the challenges on development of floriculture as an economic activity?
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THE flower industry comprises cultivation and trade of cut flowers, cut foliage, potted plants and bedding plants. The main representatives of cut flowers are: the rose, chrysanthemum, gladiolus, carnation and lilies.
Potted plants and cut flowers have an almost 80 per cent share of the world trade in ornamental plant products. In the flower industry, significant changes are occurring in competitive relationships worldwide.
A number of traditional markets are displaying signs of saturation and at the same time new markets are developing in some parts of the world. It is expected that per capita consumption and production will go up worldwide. There is a dilemma in obtaining clear insight into the prospects for the floriculture industry. In almost every country in the world there is some florist industry but in many countries the available figures are not accurate.
Pakistan is a country of small farming households where floriculture is one of the best options for enhancing the income of under privileged. Introduction of floriculture crops could be an important intervention in this regard where a farmer can earn much more by exploiting the available natural resources.
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