Question

What are the changes affecting product management?

Answer 1

Explanation:

CHANGES AFFECTING PRODUCT MANAGEMENT  Increased importance of customer retention programs  Company focus on the lifetime-value-of-a-customer concept.  Customer services and satisfaction programs, advertising and promotion programs.  Increased global competition  Not appropriate organization structure .

Answer 2

Increased importance of customer retention programs  Company focus on the lifetime-value-of-a-customer concept.  Customer services and satisfaction programs, advertising and promotion programs.  Increased global competition  Not appropriate organization structure .