What are the channels of distribition in marketing?
Answers
Answer:
A distribution channel represents a chain of businesses or intermediaries through which the final buyer purchases a good or service. Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.
Answer:
Distribution companies have to be as flexible and adaptable as possible. The price policy is not the most competitive element anymore. We need to innovate not only on our products, but also our processes, our customer services management, our HR management, our organisation, to be different from others. Besides the necessity of offering affordable and quality products, you also have to be attractive, global responsible and as more transparent as possible.
One key element I noticed : the necessary harmonisation between physical sales space and e-business. You need both of them (some people just don’t buy in e-business but in the same time you need to adapt to new customers’ habits) and you can’t have them work separately in a different level, it has to be combined.
I work in sport retail : in my company, people can see most products in the store, buy them there, order them online or inside the store, and the return policy can be done inside the store, even if the online stock is different from our own and the sales have nothing to do with us (it is much more comfortable for the customer this way than to return its products through an online process). You may lose a lot of time and money at first, but your customers come back and rarely leave.
To conclude, distribution companies face today many new challenges, which are also big opportunities to stand out.
Explanation:
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