Question

What are the characteristic that effect consumer behaviour?

Answer 1

Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept. Age and life-cycle have potential impact on the consumer buying behavior.

Answer 2

Hey mate

Here's the answer

The characteristics that effect consumer behavior are as follows:-

• Consumer behavior is highly influenced by external and internal factors. The external factors are divided into five sectors: Demographics, socio-economics, technology and public policy; culture; subculture; reference groups; and marketing.

• The internal factors include a variety of psychological factors, such as beliefs and attitudes, motivation, perception, learning and self-image.

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