What are the characteristics of Retailing?
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Characteristics of Retailing and Retailers:
Retailing brings goods and services closer to the consumers.
A Retailer is the last link in the distribution channel.
Retailers buy in large quantities but sell in individual units.
There are large number of retailers as compared to manufacturers and wholesalers.
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Mark as bRanily
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→ Characteristics Of Retailing
Stock small quantities of goods – Retailers usually stock small quantities of goods compared to manufacturers and wholesalers. ... Sells the goods at maximum prices – Since retailing involves selling the products directly to the customers, it also witnesses the maximum price of the product.
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