Question

What are the characteristics that determine the diffusion process?

Answer 1

The “diffusion of innovations” theory of communications expert and rural sociologist Everett Rogers attempts to identify and explain the factors that lead to people and groups adopting innovations (new ideas and technologies). Design teams that account for both usability and how people adopt innovation stand a much greater chance of having users accept and use their products.
The diffusion of innovations is a complex process; design teams can use their knowledge of the theory to create a road map for how they will address critical factors in the design and marketing of their product

Answer 2

compatibility,complexity,trialability,observability, relative advantage these are five faxtor can impact the diffusion process
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