What are the charaterstic of motivation in consumer behaviour?
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Motivation is an inner drive that reflects goal-directed arousal. In a consumer behavior context, the results is a desire for a product, service, orexperience. Five types of needs: Physiological: food, water, sleep, exercise, sex.
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Motivation is an inner drive that reflects goal-directed arousal. In a consumer behavior context, the results is a desire for a product, service, orexperience. Five types of needs: Physiological: food, water, sleep, exercise, sex.
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