Question

What are the charaterstic of motivation in consumer behaviour?

Answer 1

Motivation is an inner drive that reflects goal-directed arousal. In a consumer behavior context, the results is a desire for a product, service, orexperience. Five types of needs: Physiological: food, water, sleep, exercise, sex.

Answer 2

Motivation is an inner drive that reflects goal-directed arousal. In a consumer behavior context, the results is a desire for a product, service, orexperience. Five types of needs: Physiological: food, water, sleep, exercise, sex.