Question

What are the commonly used scales for measurement of attitudes in a research?

Answer 1

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]|I{•------» @ÃϻÃŇ «------•}I|[There are four levels of measurements: nominal, ordinal, interval, and ratio. The measurement scales, commonly used in marketing research, can be divided into two types; comparative and non-comparative scales. A number of scaling techniques are available for measurement of attitudes.

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Answer 2

Four types of scales are generally used for Marketing Research.

• Nominal Scale. This is a very simple scale. ...

• Ordinal Scale. Ordinal scales are the simplest attitude measuring scale used in Marketing Research. ...

• Interval Scale. ...

• Ratio Scale.