what are the components of E-mail screen ?
Answers
1. From label
We start with the “from” label. Everyone pays attention to where an email comes from, it’s the first thing a person sees when they scan their inbox. Since this is such an important piece of inbox real estate, you want to make sure that the from label matches your company name, or whoever your recipient signed up to hear from when they subscribed to your list. This helps easily identify an email’s source.
2. Subject line
When an email lands in your inbox, you decide whether or not you’re going to open it in a matter of seconds, right? One of the things you base your decision on is the subject line. Your subscribers do the same. This is why subject lines are so important. You could offer your customers the best deal or information in the world, but if you have a poorly written subject line, your customers won’t get far enough to take advantage of that great deal.
Beth Nagengast, who uses VerticalResponse to promote Cinquain Cellars, a winery in Paso Robles, California, says subject lines should be straightforward. “Tell your customer what’s in it for them,” she says. It’s good advice. Take a look at the subject line examples below.
8 Components of Effective Email Marketing
The email from VerticalResponse tells customers the information they can expect to read about. The email from the electronics giant offers a deal. Both subject lines tell readers why they should open the email.
Tips to creating subject lines:
Keep it short. Stick to 40-50 characters.
Don’t overuse punctuation (i.e. !!!) or symbols.
Don’t use all caps.
Don’t repeat the from label.
For more tips, check out our Savvy Subject Line guide.
3. Pre-header
The pre-header is like a subject line’s sidekick. It’s the first line of text in your email. Some email programs, like Gmail or mobile phones, include the pre-header after the subject line so the reader can get a little more information before opening the email. See the grey text after the subject line? That’s the pre-header.
8 Components of Effective Email Marketing
It’s another way to grab attention. Whether it’s displayed next to the subject line or not, that first sentence in your email is vital. You want customers to keep reading. Try to write something that builds on the subject line and tells readers exactly what the email is about.
4. Content
Now it’s time to get to the meat of your email marketing: content. The message that you create should provide value to your customer. Teach them about your business, offer a promotional deal, or keep them informed about new products or services. Whatever your goal is, make sure the content is succinct and informative.
To set your emails apart from the rest, make a commitment to quality. Create content your customers want to read and then keep it coming. You want your customers to look forward to your emails. Importantly, every email should be error-free. You don’t want to sink your credibility with an email that’s riddled with misspellings and grammatical errors.
You’ll also want to vary the kind of content you send. You can’t fill your customers’ inbox with dozens of promotional emails. If you try to sell too hard, you’ll push customers away. Offer an array of content. A company newsletter is the go-to email marketing for Cinquain Cellars. It helps the company build a relationship with customers. From product tips to a company newsletter, the name of the content game is diversity.
5. Call to action
The point of every email is to get subscribers to take some kind of action. Whether you want them to make a purchase or take an online survey, a clear call to action makes it easy for the recipient to follow through.
When you’re creating an email, ask yourself, “What do I want the recipient to do?” If the answer is to make a purchase, you could include a “Shop Now” button in the email. If you want customers to take a survey, you would include a link that takes the recipient directly to the questionnaire.
The main thing to remember when creating the call to action is that it should be clear. We’re talking blatantly obvious. Take a look at this email