Question

What are the dangers to M&S of moving its market position too far and too fast? How can it try to alleviate these problems?​

Answer 1

Recently, the UK retail industry has been facing six challenges, namely:

1) a squeeze in incomes

2) the shift to online shopping

3) changing tastes

4) rising overheads

5) high debt

6) simply too many shops.

M&S's Marketing team is using digital channels to help achieve the Clothing & Home business' aims of moving to one third of sales online and growing customer share of busy mums and dads. ... Must-Haves builds on the team's ongoing and strategic “Love it for Less” campaign that highlights great value products across M&S.