What are the different pricing strategies used by companies? For any 2 strategies, give examples of how brands use them?
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A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst other. It is Targeted at the defined customers and against competitors
1). Premium Pricing
2). Penetration pricing
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Answer:
There are many pricing strategies such as Premium Pricing , penetration strategy.
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