what are the different stages in the revolution of marketing concepts? explain
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Explanation:
Following is a short summary of the various stages of evolution of marketing. Production Orientation Era: The prevailing attitude and approach of the production orientation era was -“consumers favor products that are available and highly affordable” .
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Answer:
This gradual change can be traced under four periods and captions namely, production orientation period, sales-orientation period, customer-orientation period and social orientation period.
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