Question

what are the different techniques used by the advertiser? Write advantages and disadvantages of advertising?
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Answer 1

Answer:

Different techniques used by the advertiser :-

• Emotional Appeal. ...

• Promotional Advertising. ...

• Bandwagon Advertising. ...

• Facts and Statistics. ...

• Unfinished Ads. ...

• Weasel Words. ...

• Endorsements. ...

•Complementing the Customers.

Advantage and disadvantage of advertising:-

Advantages of Advertising :–

1. Promotion of Sales

2. Expansion of Production

3. Enhances Goodwill

4. Large Turnover and Huge Profits

5. Information about Different Options and Comparative Prices

6. Creates Employment

7. Higher Standard of Living

Disadvantages of Advertising :–

1. Adds to the Cost of Production and Product

2. Leads to Price War

3. Deceptive Advertising

4. Leads to Unequal Competition

5. Creates a Monopolistic Market

6. Promotes Unnecessary Consumption

7. Decline in Moral Values

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