What are the different types of consumer advertising?
Answers
As a businessman/woman, you want to give consumers the impression that your product or service will meet a certain standard, usually for improvement.
Consumer advertising relies more on emotion rather than reason.
Types of Consumer Advertising
1. Magazines
Choose a magazine that has status synonymous with your business.
2. Television
This is a powerful tool that is extremely helpful in advertising. With the aid of a TV, you can show and describe your product or service. You give consumers the opportunity to understand more about your service.
3. Radio
It works like the TV, just that instead of visual it is audio. This tool helps in describing your service or product.
4. Direct Mail
You send detailed messages directly to the homes of your would-be customers. You can also drop mails to links for coupons, brochures etc. in order to attract potential customers.
5. Internet
This tool covers a wide range. You can advertised product or service on Google through banner ads which links to specific websites.
Advertising is a part of marketing. It is a means of promoting a product or service. It can be directional or creative.
Different forms of advertising are:
1. Print - This is one of the most traditional form of advertising. It includes classified ads in newspapers, newsletters and magazines.
2. Broadcast - It includes broadcasting ads on radio, TV and sattelite networks.
3. Direct mail - It involves sending direct messages to potential customers.
4. Outdoor - Posters, billboards, neon signs are examples of outdoor advertising.
5. Web - Banners, video commercials, pay-per-click lead generation, links and downloadable coupons are examples of advertising on the web.
6. Social media - It is the latest category of advertising. Creating a Twitter account or Facebook page helps to advertise on the social networks.