Question

What are the different types of scaling?

Answer 1

There are four levels ofmeasurements: nominal, ordinal,interval, and ratio. The measurement scales, commonly used in marketing research, can be divided into two types;comparative and non-comparative scales.

Answer 2

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There are different types of scales such as Verbal Statement , Representative Fraction and Linear Scale . Let us know more about these scale in detail .

Verbal Statement : Scale written in a statement form like 2 cm to a km is called verbal Statement. It means that 2 cm on the map represents 1 km on the Earth .

Representative Fraction : Scale can also be written as a ratio or fraction ( R.F. ) . For example , 1 : 50,000 ; it means 1 cm on the map represents 50,000 cm or ½ km on the ground . It shows the ratio between map distance and ground distance .

Linear Scale : Scale can be drawn on a line to show map distance equivalent to ground distance . A line is divided into equal parts. Each part represents the actual distance on the ground in m / km.